Advertising Ajay Devgn: Star system will never fade away

At a time when the older brigade of Bollywood superstars has failed to entertain the audience, Ajay Devgn believes come what may the star system will never fade away.

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In the era of content driven cinema, Ajay says today audiences taste has evolved and they have become choosy about the kind of films they want to watch in a theatre.

“I don’t think the star system will fade away. The audience has become choosy and they will go for the product only if it is a good thing. And that keeps us on our toes.